Does SEX Sell?

A look at chemical marketing and the human response.

When: Wednesday, October 27, 2010 6:30 PM

The colloquial phrase "Sex Sells" permeates the marketing and advertising sphere, but we rarely delve into WHY. This meetup will be a proper (albeit humorous at times) forum on how the human chemical and hormonal response lends itself to accomplishing marketing, branding and advertising objectives.

Topics will include:

• The Physiology of Marketing - Frontal Lobe, Pleasure Zones in the Brain
• The Chemistry of Marketing - The Human Meth Lab, Endorphins, Adrenaline
• Branding as Addiction - How Marketers Manipulate Us ... ethically or not

I guarantee that this will put a real different spin on your branding missions and will also arm you against manipulation in your own life as we explore the scientific basis for human chemical response and how marketing tactics and strategies actually function.

See you there!

Jared Nielsen
www.FUZION.org

RSVP to this Meetup:
http://www.meetup.com/Internet-and-Direct-Response-Marketing-Group/calendar/15019817/

Jared Nielsen will be Speaking at SQL Saturday #49 in Orlando

This event is hosted by the great folks at SQL Saturday including Brian Knight of Pragmatic Works and many of the top industry leaders.  Jared Nielsen will be giving a presentation on SQL and SEO - the financial benefits of proper database design blended with effective website search engine marketing techniques (SEO).  Jared Nielsen is an Expert SEO consultant in Jacksonville and has used these skills in some of the largest websites in the world (Yahoo! Sports, ATP Tour, AOL).  Also included are personal evaluations of websites that are brought by attendees of the event including reviewing such topics as the Atomic Data Model™ and Exclusionary Dominance™ techniques.

Make sure you attend or send your marketing VP, your corporate CEO or your technical SQL Server DBA to be there and enjoy the event.  The SEO and SQL speech is at 100 Weldon Boulevard, Sanford, FL 32773 at 11:30am on Saturday, October 16th, 2010.  You can find out more information on my session at the SQL Saturday Website

Jared Nielsen will be Speaking at SQL Saturday

This event is hosted by the great folks at SQL Saturday including Brian Knight of Pragmatic Works and many of the top industry leaders.  I will be giving a presentation on SQL and SEO - Data Modeling and Web Marketing with an emphasis on how proper SQL database design can make search engine optimization even more powerful and flexible.  I will be reviewing such topics as the Atomic Data Model™ and Exclusionary Dominance™ techniques.

Make sure you attend or send your webmaster or DBA to be there and enjoy the event.  My speech is at the UNF Computer Conference Center at 10:15am on Saturday, April 17, 2010.  You can find out more information on my session at the SQL Saturday Website

To consult with Jared Nielsen you can reach him at the FUZION Agency at www.FUZION.org or you can call him at 904-638-2455

Seminar Materials for the SQL Saturday Event

01-Exclusionary-Dominance-on-Google-by-FUZION.pdf (673.09 kb)

02-Atomic-Data-Enables-Search-Engine-Dominance-by-FUZION.pdf (367.28 kb)

03-Advanced-Search-Engine-Optimization-SEO-by-FUZION.pdf (215.98 kb)

Atomic-Data-Model-Presentation-Jared-Nielsen-FUZION.pdf (2.85 mb)

CustomerObjectives.pdf (398.88 kb)

They call it a website for a reason

Most first-time websites are designed with some flawed theories in mind.  The theoretical flaw is that the homepage must lead the customer quickly to what they were looking for which assumes that the customer enters at the homepage and then discovers what they need by clicking.  This “rapid funnel” concept is based on the idea that a customer doesn’t have the patience to “click through” too many pages and the site should be designed to streamline that as much as possible.  While the idea has some merit for the customer interaction, the biggest flaw is that customers simply do not enter your website through the homepage at all (at least the vast majority of them).

The Homepage is the Least Important Page of your Site

We will use the www.JaxTires.com website as the example to illustrate this.  If a customer owns a car in Jacksonville, Florida, they might think to type in www.JaxTires.com, but the vast majority are simply going to visit Google and type in “new tires Honda Accord” to find the specific product that they want.  If a website were a funnel, we would force them to enter at our homepage, click on Vehicles, then Honda, then Accord, then Tires.  In actuality, they click on Google, enter their search, find the results, and then they land directly on the specific item page for the Honda Accord at www.JaxTires.com.  Instead of the website funneling the traffic to the specific page, the tens of thousands of specific pages expanded out from the center like a web, trapping the web surfing customer with a highly specific keyword that best matched their search.

You can see now how the homepage’s job is not to be all things for all people… It’s simply the very center of the web that spawns out threads in circles around it in a web form with the purpose being to “capture” every possible web searcher and land them on the most specific, most highly targeted page.  The larger the expansion of that web and the more comprehensive the possible combinations, the more apt your website is to trap the flies that are buzzing around.

The Most Lucrative Keywords are the Most Specific Ones

Let’s take a look at an alternate way of looking at a website.  Here we have a diagram that more clearly explains how entry into the website actually happens.  Instead of making our homepage a “catch-all” with tons of keywords loaded onto that one page (a common mistake), we have a tightly focused homepage whose subpages lose focus and their specific targeting the closer to the outside that we get.

We now have millions of possible combinations of keywords that interlink like a spider web, lying in wait for a web searcher to put in that highly specific keyword combination… and once they do, they are landed artfully onto the very specific page that matched their search… not some general purpose “inbox” like most homepages.

Focus less on your homepage, and more on your specific micropages…

06-A-Website-is-a-web-Not-a-Funnel-Jared-Nielsen-FUZION.pdf (390.99 kb)

Covering topics from recursion in table valued functions, hierarchical data models, and identical node naming in XML hierarchies to fifth normal notation in data structures, CLR Stored Procedures, and many more topics specific to SQL Server 2008 and XML with C#.net programming, this lecture continues the popular Jedi Mind Tricks for Business series by Jared Nielsen at the South Florida Code Camp at the following location:

South Florida Code Camp 2010 - http://www.fladotnet.com/codecamp 

Devry University
2300 SW 145th Avenue
Miramar, FL 33027

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Jared Nielsen is an industry veteran with several decades of experience in sports marketing venues, business to business (B2B) commerce projects, and business to consumer (B2C) e-commerce and content management systems. He has been the lead software developer for the ATP Tour (Men’s Professional Tennis and Women’s Professional Tennis), Director of Business Intelligence for Football Fanatics (TeamFanShop), technical partner to Cook Marketing and Communications (for the Jaguars and Falcons contract), and now invests in online ventures such as Sports Mania (4 brick and mortar retail store locations), Team Sports Fan (http://www.teamsportsfan.com/), and other activities. His high profile projects include large projects for Yahoo! Sports, Interline Brands, and Big O Tires. He is a frequent lecturer and is always open to seminars and speaking engagements.

Call me today!
http://www.fuzion.org/
904-638-2455

I'm please to be speaking at the .Net user group in West Palm, my old stomping ground!  Many thanks to Scott Klein, noted .Net author and coder for having me down to the beach to spend some time with the great folks down there.  I will be giving a lecture on the Atomic Data Model, the X-Y-Z method of site expansion, and an in-depth analysis of one of their website projects live while we discuss it.

The event will be held at the following address at 6:30 for pizza and 7:30 for the lecture:

1750 North Florida Mango
Suites 302 & 303
West Palm Beach, Fl 33409
561-840-8080

Get Directions

For more information on the Atomic Data Model, please see my blog entries about that at:  Atomic Data Modeling - Part 1

I'm grateful to the folks at the Jacksonville Code Camp (www.JaxCodeCamp.com) for expanding their sessions to include my latest search engine optimization and SQL Server 2008 atomic data modeling seminar.  I will be covering some exciting topics including how to leverage OLAP and OLTP technologies for their best uses in the Atomic Data Model, ways to expand the influence of your website using the X-Y-Z site expansion method, and ways to leverage atomic fragments of your long-tail keywords for search engine domination.

Be sure to register for the Jacksonville Code Camp today and join me for my seminar track at the University of North Florida on August 29th, 2009!

To see my profile at Jax Code Camp: Click Here >>

To see the list of sessions at the Jacksonville Code Camp: Click Here >>

To see the session brief:  Click Here >>

To register: Click Here >>

I'm pleased to be speaking to the Miramar group of the Florida Dot Net group at www.FlaDotNet.com.  You can register for this event at the following website:  Click here to register.  I will be discussing how proper search engine capabilities start at the database level using atomic data modeling practices.  The samples of the atomic data model will include how to layer in object inheritance at the SQL Server level, utilizing some new features in SQL Server 2008 including the intrinsic Hierarcy data type and a nice overview of search engine techniques that can benefit from a highly optimized and atomic database.  I hope to see you there!

You can get a head start by reading my blog series on the topic at:

www.NielsenData.com - Atomic Data - Best Business Practices for Product Catalog Data

There are other resources that ascribe to the Atomic Data Modeling concept which you can find at:

Zimbio.com - The Atomic Data Warehouse

Wikipedia.org - Data Warehousing and the use of Atomic Data within the Data Mart

Other announcements of this event include:

• CommunityMegaphone.com
• DeveloperFusion.com
• Upcoming.Yahoo.com
• TechVibes.com

It's about that time again so I'm going to be speaking once again.  Please join me at the Houston Tech Fest in Houston (naturally) Texas for my seminar on finding your Search Engine and Data "Superman" amid your "Clark Kent" business.  Being able to identify as a coder the business methods needed to get proper search engine (SEO) rankings while satisfying good design criteria an reusability is important.  This seminar will walk you through such advanced topics as:

• Atomic Data Modeling
• Fast Page Load with Highly Normalized Data
• Content Distribution Networks and Edge Caching
• SEO and SEM Techniques in Code
• Funneling "Juice" with your Web Traffic
• Comparison Shopping Syndication
• Expanding Marketing Channels through Code

Join my Houston Tech Fest Group on Facebook!

In an obtuse blend of incisive marketing strategy combined with hard-core database design, I will be speaking at the Jacksonville Developers User Group on November 5th at the Seashell room in Building 500, Bank of America Building, 9000 Southside Boulevard, Jacksonville, Florida.

The first seminar in my series, "Jedi Mind Tricks for Business", I will be exploring the database work that can be done in anticipation of marketing's demands for high speed, infallible reliability, and no cost solutions for SEO integration of websites.... it's just the tip of the iceberg folks...

For directions, please see this link:

http://www.jaxdug.com/Events/MeetingLocations/tabid/63/Default.aspx